Sal Ismail

General Partner

Sal worked for Lehman Brothers and Refco as an equity derivatives trader and options market maker. He went on to start Bluebridge, an options market making company where he also developed their risk management and pricing software. Sal co-founded his first eCommerce start-up, Petfoo, in 2003, and has been building software and tools ever since.

Sal holds a BA in Philosophy from the University of California, Berkeley.

Jude O'Kelly

General Partner

Jude started his finance career in corporate finance at Mizuho Securities and later moved to PricewaterhouseCoopers. Jude was sole developer of derivativesONE, an online financial derivatives valuation tool with over 50,000 active users.

Jude holds a Masters in Quantitative Finance, is a Chartered Accountant (ACA) and Chartered Financial Analyst (CFA).

Jude was a founding board member of GoGoVan (2013-2014).

Jude blogs at